Nuru Massage
Zero-Day Snapshot (Before SEO Work – 13 March 202Initial Metrics:
| Metric | Value |
| Referring Domains | 250 |
| Organic Traffic | 4,502 visits/month |
| Organic Traffic Value | $2,966 |
| Domain Authority | 18/100 |
| Indexed Pages | 27 |
| Keyword Rankings (Top 100) | 35 |
| Avg. CTR | 1.2% |
| Site Health Score | 62% |
Key Onsite Issues:
- Missing or duplicate H1/H2 tags across key pages
- Unoptimized or missing meta descriptions
- Slow site speed (avg. load time: 5.2s)
- Thin content on main service pages
- Weak internal linking and incomplete sitemap.xml
- Misconfigured robots.txt blocking key pages.
- Missing LocalBusiness schema and inconsistent NAP citations
Challenges Identified
- Highly competitive nuru massage market in the US and Spain
- Crawl and indexing limitations from technical errors
- Restricted ad options due to adult-oriented nature of the niche
- Low CTR and poor search appearance
- Weak backlink profile and low authority
- Inconsistent local SEO visibility across targeted cities
SEO Strategy Breakdown
1. Technical & Onsite Optimization
- Optimized titles, meta tags, and H1/H2 structure
- Implemented image compression, caching, and lazy loading to improve Core Web Vitals
- Improved page load time from 5.2s → 2.1s
- Fixed broken links, cleaned up internal linking
- Updated and resubmitted sitemap.xml and robots.txt
- Added structured data (LocalBusiness, Service, FAQ) for better SERP display
2. Content Strategy
- Conducted detailed keyword research focused on both geo-specific and service-specific terms
- Created city landing pages targeting top locations (e.g., Las Vegas, Los Angeles, Madrid)
- Developed blog content around topics like relaxation, Nuru techniques, and massage benefits
- Added FAQs, internal links, and schema markup
- Improved topical authority by clustering content around Nuru, Tantra, and therapeutic massage themes
3. Offsite & Authority Growth
- Built contextual backlinks from wellness directories, lifestyle blogs, and niche networks
- Created a consistent link velocity to maintain steady authority growth
- Ran a content-driven outreach campaign to earn brand mentions on international domains
- Monitored backlinks for toxicity and disavowed spammy links
Google Business Profile (Local SEO Optimization)
- Profile Optimization: Verified GMB profile with optimized business categories, service listings, and high-quality geo-tagged images.
- Local Citations: Built NAP-consistent citations across premium US and Spanish directories.
- Location Targeting: Linked GMB to localized pages for better visibility in Google Maps.
- Review Strategy: Implemented an organic review-generation plan to build credibility.
- Outcome: 3x growth in Maps visibility, more direct calls, and increased local traffic.
Results After 9 Months (11 December 2023)
Authority & Traffic Growth
| Metric | 13 March 2023 | 11 December 2023 |
| Referring Domains | 250 | 439 |
| Organic Traffic | 4,502 | 11,853 |
| Organic Traffic Value | $2,966 | $6,092 |
| Domain Authority | 18 | 35 |
| Indexed Pages | 27 | 75 |
| Avg. CTR | 1.2% | 3.8% |
Traffic Growth: +163%
Organic Traffic Value: +105%
Keyword Ranking Improvements (Sample Keywords)
| Keyword | Pre-SEO Position | Post-SEO Position |
| nuru massage | 97 | 6 |
| nuru massage near me | 91 | 5 |
| lingam massage | 82 | 5 |
| massage linga | 76 | 6 |
| tantric stimulation | 91 | 9 |
| yoni stimulation | 88 | 8 |
| tantric/yoni stimulation | 95 | 10 |
| massage in las vegas | 102 | 7 |
| massage los angeles | 98 | 8 |
| nuru massage madrid | 105 | 9 |
Conversions & CTR
- Avg. CTR improved from 1.2% → 3.8%
- Conversion rate increased by 180%, driven by improved local SEO and optimized metadata.
- Local search interactions (calls, directions, and website clicks) grew by +220%
End Result
- Keyword Domination: Top 10 rankings achieved across all key commercial and local search terms
- Authority Growth: Referring domains increased 1.75×; DA nearly doubled
- Traffic Surge: Organic traffic jumped from 4.5K to nearly 12K monthly visits
- Local Visibility: Consistent top rankings in the US and Spain, especially in Las Vegas, Los Angeles, and Madrid
- Revenue Impact: Organic traffic value more than doubled, signaling strong ROI
ROI Summary: Through strategic technical SEO, content clustering, link acquisition, and localized optimization, the client achieved significant visibility, credibility, and conversions in just 9 months—establishing dominance in a competitive international massage and wellness niche.
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